Digital businesses don't wait for anyone — not the market, not regulators, not competitors. Your legal partner shouldn't make you wait either. danalex is built for the speed of change.
the problem
Regulations shift. Business models evolve. Your legal partner needs to already be there — not catching up on your time.
An API, a SaaS agreement, how iGaming licensing intersects with payment rails — most lawyers have never encountered these. They advise on the wrong model and slow you down doing it.
GDPR updates, iGaming licensing shifts, the AI Act, new data rules. By the time a traditional firm catches up, the window has moved. You need counsel that tracks change in real time, not after the fact.
Scaling digital companies need senior legal expertise — deeply embedded, not reactive. A full-time hire brings fixed costs and hiring risk. There's a smarter model: embedded, flexible, expert.
practice areas
SaaS agreements, MSAs, subscription T&Cs, software licensing, API terms, IP assignment, corporate structure, commercial agreements, outsourcing contracts.
Multi-jurisdiction licensing, compliance frameworks, operator agreements.
GDPR compliance, DPAs, privacy policies, cookie consent, breach response.
IP assignment, trademark registration, copyright protection, trade secrets.
Ad compliance, influencer contracts, gambling ad rules, ASA/CAP matters.
AI governance frameworks, model deployment risk, automation contracts, liability structuring, and compliance with emerging AI regulation.
Cross-border structuring, transfer pricing, optimal tax solutions for founders & shareholders.
Payment licensing, fintech compliance, EMI/PI regulatory frameworks.
who we are
14 years, spanning iGaming, cybersecurity, and SaaS — always in the room where the rules were still being written. Legal wasn't there to slow it down. It was there to make the move possible.
200+ entities incorporated globally, countless bank accounts opened across borders. The first online betting license in Ukraine. 20+ gambling licenses across jurisdictions worldwide. Disputes won in US federal courts and ADR proceedings in California. Certifications from ISO standards to Apple notarisation. Each one a different industry, the same instinct: get ahead of it before it becomes a problem.
danalex is built by people who've lived this from the inside, not a service you activate when something goes wrong. The team that stays ahead — so you never have to find out what wrong looks like.
how to engage
Everything is bespoke. These are starting points — we'll recommend the right fit on your discovery call.
For one-off opinions, ad hoc questions, or when scope is unclear upfront. No commitment, no retainer.
Ongoing legal coverage at a predictable monthly cost. From 5 hrs/month. Proactive counsel, not just reactive answers.
For defined deliverables — licensing, contract drafting, M&A support. Agreed price before we start.
for in-house legal teams
Being a great lawyer isn't enough. In-house teams are expected to move at the speed of the business, speak the language of the boardroom, and say yes more than no. These products are built for exactly that.
A curated collection of tested, ready-to-use prompts built specifically for legal work — contract review, risk spotting, drafting, research, and more. Use AI the way it was meant to be used in law.
A structured self-audit framework for in-house teams to map their legal exposure across contracts, compliance, and IP — and turn it into a prioritised action plan the business will actually read.
A practical video programme on how to build a legal strategy that aligns with business objectives — not just mitigates risk. Learn to get a seat at the table before decisions are made, not after.
Training material for in-house legal teams on how to shift from compliance gatekeeper to strategic partner — supporting the pace of the business rather than slowing it down. Built for lawyers who want to be seen differently.
